Daria Chernova

Art director, designer



Projects:
  1. Meditation
  2. Fonbet x Medvedeva
  3. Fonbet Off-season
  4. FonBase 25
  5. FC Atlanta
  6. Yandex Music
  7. Samolet VK Fest
  8. TopDrops 
  9. FonBase 24
  10. Fonbet All Star Week

About 
Telegram

©2026

10
Fonbet All Star Week




A 360° brand experience for Fonbet created for the All-Star Hockey Week in Yekaterinburg, combining a bold visual identity, digital engagement, and on-site activations within a unified concept inspired by the Ural mountains and the idea of reaching new heights.




Project objectives:
  • To create a clear and scalable concept for a wide audience.
  • To integrate brand identity with the event and local context.
  • To build an engaging ecosystem across digital and physical touchpoints.

      

Concept and implementation:

The core idea — “Height of the First” — uses mountain peaks as a metaphor for achievement and competition. The visual system is built on sharp, dynamic forms and bold graphic elements inspired by the Ural landscape.The project included a 360° communication system:
  • interactive landing page with a point-based mechanic,
  • custom game “Mountain Hockey”,
  • immersive brand zone with arcade-style activations and merch.





Outcome:The campaign engaged over 49,000 users online and generated more than 260,000 game sessions, while the on-site activation attracted over 1,500 participants. 


The project stood out for its strong visual language and cohesive integration of digital and physical experiences.