Daria Chernova
Art director, designer
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TopDrops FONBET x 2Drots
A series of activations in collaboration with Fonbet and the 2DROTS football team from the Media League.
The project included several promotional videos created in partnership with a CG graphics studio.
I was responsible for art direction and design of video elements, posters, flyers, and all printed materials. Additionally, a website was developed for merchandise giveaways.
The campaign aimed to increase audience engagement around 2DROTS matches in the Media League. It combined entertainment and interaction through digital storytelling, branded content, and merch giveaways.
Motion production:
Several promotional videos were produced in collaboration with a CG graphics studio. I led the art direction and was responsible for designing all key visual elements — including 3D-integrated assets, motion references, typography treatments, and graphic overlays for the video content.
Design:
The visual approach was inspired by contemporary design trends in sports and digital culture.
It merges 3D elements, scanned models of the players, bold kinetic typography, and a modular digital grid system — creating a dynamic, tech-driven aesthetic that reflects the energy of the team and the digital-first nature of the campaign.
Full identity set:
Beyond video, I developed a full set of print and digital materials: posters, flyers, and social media assets, ensuring consistency across every touchpoint.
As part of the activation, we also launched a dedicated landing page where users could participate in giveaways of limited-edition team merchandise.